Meet Our Experts: Pascal Feidt

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We’re kicking off a new series of short conversations with people who truly understand the ag industry from the inside out.
In our first interview, we talk with Pascal Feidt.

Commercial Product Life Cycle Management

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A simple question – why is the product life cycle management crucial in the Seed business? Let’s contrast a commodity product like NPK fertilizer, with no next to zero costs and a tens or hundreds of years old chemical composition, to a modern hybrid seed with extensive breeding efforts and an ever-changing genetic makeup.